A digital future for and built by industry - DIF 2017

Is it a threat to ‘life as we know it’ or is it an opportunity? The co-organisers of the event, ARTEMIS Industry Association and the EUREKA Cluster ITEA, believe that the digital transformation should be seen, and used, as an opportunity to create value for business and society. This is what the Digital Innovation Forum (DIF) 2017 is all about.

The new reality

The digital transformation is already well under way, bringing a new and wider variety of smarter products and services that will reshape the future and create new unprecedented opportunities. It is the new reality in a constantly changing and developing world in which digitalisation is personalising healthcare and 3D printing, is customising all kinds of products from cars to food. The Digital Innovation Forum intends to highlight the opportunities and benefits of Digital Innovation. The call for immediate and bold action to accelerate the digital transformation and seize business opportunities could not be clearer. ITEA Chairwoman Zeynep Sarilar is convinced that “digitalisation is not an option any more … it is the only way to do business with our current challenges. We invite not only the industrials, SMEs and public authorities but also venture capitalists and start-ups to our community to create an environment for discussion and ideas, and to broaden the scope to a more global participation.”

Opportunities and inspiration

Should people fear for their jobs? Will the ‘robots’ take over? Laila Gide, President of ARTEMIS Industry Association adds that the digital transformation is opening up new opportunities and creating new business models. “Take the example of robots, and other autonomous systems. They play a significant role in industry digitisation, interacting in, designing and shaping the process, supervising and controlling the output, thinking and collaborating on solutions. The upshot of this will ensure that citizens are happier with better jobs and learn new skills. So the question is not whether we should fear for our jobs but how can we change to take advantage of the opportunities afforded?” Opportunities presented in the Digital Innovation Forum to learn, to contribute, to explore, to inspire and be inspired.

Dynamic programme, full of innovation

The DIF 2017 presents an innovation-fuelled programme ( with inspiring keynotes on Digital Transformation such as Henk Houten, Chief Technology Officer of Royal Philips, who addresses the ‘Digitalisation of Healthcare’ or Max Lemke, Head of Unit for Technologies and Systems for Digitising Industry at the European Commission’s DG CONNECT, who focuses on ‘Digitising European Industry Strategy’, and interactive panels on four emerging challenges for industry: Smart Energy, Smart Health, Smart Manufacturing and Smart Mobility.

With over twenty experts leading discussions on the main innovation trends and sharing their insights on these four challenges, interaction with the audience will be both encouraged and important. On 11 May, both communities have own specific parallel sessions, with the ITEA Community session that includes the presentation of the ITEA Awards of Excellence and the Digital Transformation panel session organised by the ARTEMIS Industry Association.

The DIF 2017 will explicitly focus on supporting innovative SMEs and start-ups by organising four parallel innovation sessions in which they can pitch their innovation to high-ranking juries composed of industry top executives and Venture Capitalists and a two-day innovation market in which they can exhibit their innovation to DIF attendees. In addition, there is a full-scale exhibition of some 60 booths that feature impressive Research & Innovation results along with a very real business impact showcased in ECSEL-JU, ITEA and H2020 projects, and in industry.  

The DIF 2017 is supported by the Ministry of Economic Affairs and sponsored by the ECSEL Joint Undertaking, NXP, Thales and Philips.

Raising the productivity and competitiveness of European businesses through technology. Boosting national economies on the international market, and strengthening the basis for sustainable prosperity and employment.