The EUREKATOURISM+ Umbrella aims to increase competitiveness in the tourism industry by supporting relevant research and innovation projects in the sustainable tourism, leisure and cultural sectors.




Europe is the number one tourism destination in the world. EUREKATOURISM+, as a European strategic initiative, focuses on:

  • IT solutions for strengthening the European tourism sector through technology and innovation
  • Reaching out to its network of SMEs.

EUREKATOURISM+ contributes to the competitiveness of European research in tourism, services and infrastructure.

Raising the productivity and competitiveness of European businesses through technology. Boosting national economies on the international market, and strengthening the basis for sustainable prosperity and employment.