Have you ever wished for a way to know more about how a medication might suit your personal circumstances – without having to line up to speak with the pharmacist? Jones Packaging, of London, Ontario, is about to make this quicker and easier for you with one tap of your smart phone.
Established more than 130 years ago, the family-run company with 330 employees is set to transform how we purchase pharmaceuticals and over-the-counter medication through the introduction of interactive "smart labels" and "intelligent packaging” — thanks to a highly successful research and development (R&D) collaboration with Thin Film Electronics ASA (“Thinfilm”) of Norway and Sweden, made possible by support from the Canadian National Research Council's Industrial Research Assistance Program (NRC IRAP), Sweden's national innovation agency, Vinnova, and EUREKA.
"Today's consumer wants to have a conversation with a brand,” said Chris Jones Harris, Principal, Corporate Development at Jones. “With our new intelligent packaging, they can interact digitally with the manufacturer to get the information they want. For manufacturers, the technology opens a myriad of new opportunities to understand consumer needs, offer coupons and interest shoppers in related products." Built-in sensors and tracking devices will also allow consumers, health care workers and manufacturers to know whether a package has been tampered with in transit. This is especially useful for high-value pharmaceuticals or luxury goods such as cosmetics, perfumes or alcohol where counterfeit products can pose a risk to the consumer.