EUREKA PROJECT > 6774 FAIR
FRANCE
Friendly Application for Interactive Receiver
FAIR will be the first tool to provide the mobile consumer with consumer reviews, brand ratings and detailed product information. It will provide tools that make it possible for the brands to connect directly to its customer at the point of sale, and in real time while the customer is shopping.
Status > ANNOUNCED - 21-Jun-2012 Technological Area Market Area Start Date > 01-Feb-2012 Duration > 25 Months Participating countries > FRANCE, CROATIA, ROMANIA | Main contactTESTNTRUST SAS Mr. FREDERIC Hougard > Management / D.E.O. Organisation type > SME |
Project Description
Goal and Background The purpose of FAIR is to provide point-of-sale information to customers by means of the consumer’s smartphone. The cameraphone image is converted into search results that will enable consumers to make intelligent buying decisions while shopping. A selection of information will appear on the phone screen such as consumer rating information from the Testntrust portal (www.testntrust.com), information coming directly from the brand, and aggregated and pertinent information from other internet sources. In short, the consumer will have all the information at hand at point of sale to make an intelligent buying decision. In turn, the brands will be able to analyze the customer experience in real time. The analysis makes possible not only customer profiling, but also brand promotion in the form of coupons, discounts or upselling to generate more sales. The FAIR project encompasses customer satisfaction ratings, brand ratings, social networking, user-friendly and convenience services such as locating doctors and emergency services, connecting brands with their customers, exchanging and sharing relevant information, social mobile consumer networking, e-commerce in the street, mobile couponing, mobile promotions, communities, customer empowerment based on user-driven content. B2B Businesses are trying to identify and capture the substance of “word of mouth”, that is, the information consumers exchange with each other, and to manage the impact that information, and the consequent e-reputation, can have on their brands. In constant search of consumer feedback, companies are also looking to propose numerous software solutions, marketing initiatives, and innovative studies to gather and analyze feedback information. The role of Testntrust is to aggregate and analyze unbiased consumer feedback. The information is then marketed to responsible businesses looking to understand their customers, and thus ensure customer satisfaction. B2C FAIR will be the first street ynkwarecommunity dedicated to offering consumer information. Testntrust labeled brands will have the most direct link to and dialogue with consumers by means of digital tags on packaging surfaces and in store windows. Businesses are scrambling to develop customer loyalty during this time of economic crisis. Thanks to FAIR, a community application operating in a point of sale a buying situation, the brands will be able to transform buying intentions into immediate purchases. In the second phase (enhanced service scenario), the application will be able to support secure payment formats, provide for coupons and discounts, and also the development of a payment format comparable to NFC solutions; i.e. credit cards. C2C As noted, users will capture images with their smartphones and receive real-time display of useful information to help make intelligent and informed buying decisions. Users will also be able to access a mobile version of Testntrust to rate products or services in a mobile situation. This “flash contribution” is different from a standard web contribution on Testntrust in that it is shorter and with fewer criteria. Also, it has an emotional dimension, and since it is mobile, it can be completed once the user is back at home. The development of community sites has strengthened the social link between individuals, while trivializing the sharing of information for the profit of the largest number. The best examples of such sites are Facebook, YouTube, Myspace, Ebay; also Tripadvisor, Flikr, and Dailymotion. To express oneself and also find out what other “real people” think about a product or service has become a daily need for many, in all walks of life. The tags read on the street or in the stores (on shop windows or packaging) enable the diffusion of “private” and secured messages between friends, or towards a targeted customer.
Technological Development Envisaged
The FAIR project is innovative in the fact that it integrates diverse technologies such as data mining, ontologies, semantic web, mobile mixed reality applications, image recognition (barcodes, 2D barcodes and logos), location-based services, mobile data access, user interface and information display, mobile commerce, e-commerce in the street, social mobile networking, and mobile couponing, all with the intent of serving mobile consumers in real time buying situations, by bringing reliable information at the right time to assist with buying decisions. The project aims to achieve a better understanding of consumer needs in a continuously diversifying and fragmented market. Established market research is often realized with questionnaires centered on quantitative data. In a more and more segmented market with smaller but more diverse consumer communities (so called 'long tail' market) these coarse-grained measurements can not be applied; developing them for a specific product and client domain in a top-down approach is cost intensive on one hand, and on the other, it is difficult to motivate consumers to give their feedback explicitly. The new platform will integrate mixed solutions: existing ones as well as newly developed ones. All together the new platform will be the first open platform to manage the dialog between consumers and companies. As a consequence of that, other companies like direct marketing agencies, couponing or any type of relevant player might be able to develop applications for brands or for the consumers directly. Of course it is hard to predict what will be the final usage for the platform, and also what applications will be developed. Inteligencija will help to improve understanding and measurability by taking into account non-structured data derived from online forums, blogs or social networks of any kind. Ontologies will facilitate different perspectives on the enormous amount of articles and posts: the product dimension and the sentiment/critique dimension (as well as the various benchmark properties that the Testntrust platform comprises). User feedback will not only be evaluated by its search engine score, but also whether it fits or not into a combination of concepts. Another advantage is that the validity of this approach does not depend on the amount of feedback but rather depends on the “quality” of the ontologies. Thus, instead of relying exclusively on the "law of large numbers", we want to enrich the analysis process by introducing the qualitative dimension. This will result in an increased overall validity of the analysis.
Main contactInteligencija Mr. Sasa Kerec > Management Organisation type > SME |
Contribution to project
inteligencija will be in charge of the modeling of ontologies. In order to capture semantic relations on different levels of deployment within the project, inteligencija will design three ontologies that allow for integrating knowledge on products, user sentiments, and customer specific interests. in addition inteligencija will be responsible for semantic reputation rate and sentiment analysis, the aggregation of semantics and satisfaction rates, and mobile rating access. inteligencija will also provide a data-repository with a Hadoop cluster for efficient storage and retrieval of product and service related information. We enhance our products and services with the advantages of semantic technologies. inteligencija covers all requirements for an ontology-development and ontology-operating environment to provide an effective method for organizing unstructured data. With an underlying set of tools for building semantically enabled solutions, our software dito provides simplicity and clarity, minimizing the complexity of the underlying technology. Based on dito, inteligencija has realized several moderated online discourses, that aimed at delivering a conceptual access to complex, unstructured human communication and transfer them into a manageable input for decision processes in various contexts. Examples for such online dialogues are participatory budgeting, noise reduction planning or many-to-one dialogue formats such as "ask the management" which provide a direct channel of employees across all management levels.
Expertise
The key to the success of every company are its employees. In Zagreb Poslovna Inteligencija has 35 employees, 27 of which are top consultants, These professionals have been engaged for years in the biggest Data Integration, Data Warehousing, Corporate Performance Management and Business Intelligence projects, and have a vast experience. This knowledge is manifested through the areas of business activity. The company shows a distinct expertise in understanding business processes in medium and large companies in various industries (banking and finance, telecommunications, manufacturing, retail, wholesale and distribution), in the of knowledge of implementation methodologies, and knowledge of leading technologies. Poslovna inteligencija partnering with Faculty of Electrical Engineering and Computing, University of Zagreb in last two years have focused increasing our competencies in the field of text mining, information and fact extraction and sentiment analysis. There are several research and development projects that ended with prototypes in this field. We participate together in an Eureka sponsored project offering in text mining.
Main contactBEIA consulting international Drd. Dipl. Eng. George Suciu > R&D Manager Organisation type > SME |
Contribution to project
Beia Consult International will bring knowledge and resources to several tasks defined in the work packages including expertise for interfaces with content providers’ specifications, assistance with specifications, testing datasets collection, user interface customization, content enrichment and review, optimization for fast processing, user feedback collection, system solutions integration for location-based services, dissemination, international growth and sustainability through European affiliations, and project management for Beia Consult tasks.
Expertise
Technical Consulting & Installation: Offering a variety of solutions for technical problems related to ITC specialized in: Enterprise Communications (IT&C integration hardware, software, network); Local telephone and data networks; Small Office and Home; Office Communications (PABX, phones); Contact/Call Centers; PCM and XDSL transmission; Tele-monitoring (IP / Wireless SCADA); Structured Cabling and other Network Construction elements Project Consulting: Helping newcomers approach financing sources and submit projects, Romania’s National Plan for Research, Development and Innovation (2007-2013), Structural Development Funds, EU Seventh Framework Programme (FP 7) Applications Consulting & Installation: Offering solutions for ITC problems in domains such as Local and Central Administration, Industry and Agriculture, Power Generation, Environment Preservation, Public Health Care, Culture and Education, National Defense and National Security
Main contactTESTNTRUST SAS Mr. FREDERIC Hougard > Management / D.E.O. Organisation type > SME |
Contribution to project
Testntrust brings expertise in technical management of high availability web servers and applications, with high volume of connected users. The team is composed of experts in Internet projects in the field of insurance and financial secured transactions, in both B2B and B2C environments. The goal of the project is to interface different distant applications that will manage some functions of one application. For example: automatic image recognition is one application, the semantic moderation is another part of the application, future couponing offers are yet another one. Each application can be hosted in a different place. Testntrust will make sure that the core of the system, where rates and ratings are located, will be interfaced with all external applications in order to deliver a service that is transparent for the user. The rating and review system which is unique by its structure and the data mining possibilities it offers. The questionnaires that have been developed have been written in such a way that they offer a high visibility on potential fake reviews, and enable the creation of alerts, geo localized reports, intelligent marketing tools. This rating system will be adapted to real time and « in situ » reviews. Testntrust brings expertise in defining operational project plans, experience in implementing IS infrastructure, providing the heart of the Testntrust solution, experience in defining and designing interfaces, integrating technological bricks, testing, production and deployment. The FAIR platform is decentralized: it is made of various Information Systems that constitute functional blocks developed by the partners. Testnrust brings one of the blocks with their unique reviews management. The exchanges will be operated in a multi channel environment (Internet and mobile), and with multi content producer sources (companies and internet users). Testntrust brings technical expertise on each structural stage of the project.
Expertise
Testntrust is the 1st online consumer satisfaction website designed to open the dialogue between consumers and responsible businesses (www.testntrust.com). It enables the two communities to work together on the improvement of the quality of a commercial offering. User participation is active and productive – amateurs and experts are welcome. Testntrust promotes ethical, constructive and productive exchanges to achieve customer satisfaction. It also promotes business ethics by recommending its business subscribers to adhere to its Charter of Ethical Business. Testntrust leverages the advent of individual contribution and publishing as seen through the new phenomenon of social networks and Wikipedia. It incites the average person to get engaged and it harnesses the wisdom of the crowd. Testntrust enables businesses to find out “What are people saying about my product or services?”, and it gives them an opportunity to respond. Testntrust has invented a new way of collecting customer satisfaction ratings and reviews. Through a genuine and innovative mechanism, consumers answer questions and contribute to the calculation of a Customer Satisfaction Rate – the SARA. The companies can respond and therefore be present in a fair public conversation with their consumers. Thus they manage their e-reputation in a transparent and ethical dialogue.