Destination management is a key topic in tourism, behind
which is a process of change, which is confronting the
tourist industry. Increasing international competitive
pressure and also the growing demands of multi-optional
visitors are especially characteristic of the current
general environment. This initial situation primarily
involves rethinking, with a view to mobilising available
Only a few tourism operations are in a position to provide
their visitors with a range of tailor-made experiences. It
is necessary to work together in order to draw attention on
'Walking without frontiers' constitutes an adventure-
oriented walking product available to visitors as an all-
inclusive service. The project aims to develop 20-25
topic-oriented tours, taking in the regions of Woerthersee
- Rosental-Gorenjska/Bled. Suppliers from the three
regions will market the products jointly. The broad range
of walking routes already in existence will be combined and
appropriate components will be added to enhance the
Cross-border measures involving product development,
marketing and sales will be needed for targeted project
implementation. There will be co-operation with the
partners in SLOVENIA, so that a cross-border partnership is
organised and established.
The hotel establishments in the regions have the
opportunity to introduce themselves in the joint,
multilingual topical list, at a small charge. The provision
of additional services is also being developed (e.g.
shuttle service to the places of departure).
A central organisational office is being set up on the
Woerthersee, with a branch in Bled. This office will be
responsible for co-ordination of the operations involved,
for handling tours and for logistics aspects.
Keywords: tourism, electronic card, transfer.