I am EUREKA. I am our future.

An evolution into a strong advertising strategy.

In an effort to increase recognition of the EUREKA brand and add value to the EUREKA label, it is important that, apart from communicating directly with our primary target audiences, we also target them indirectly by appealing to a wider public – by conveying the benefits of what EUREKA does for every European citizen, be they interested in R&D or not.

It is in this context that EUREKA launched a trial phase of a new advertising campaign aiming to appeal to the ‘human’ in our audiences, as well as to the business man, or politician.

The publication of six advertisements in the Brussels Airlines in-flight magazine from November 2008 to April 2009 is a pilot project for a more ambitious publicity strategy. A strategy that looks not only at the most creative way to convey our message, but also what media to use where and, most importantly, how to measure our impact.

Investing in a more powerful EUREKA brand

Advertising in the Brussels Airlines in-flight magazine was a cost-effective and efficient way of launching a pilot campaign and reaching a large number of highly influential people, flying in and out of Brussels.

The ESE will assist any NPC office wishing to run the same ads, or nationally-adapted ones, in their countries and in their language, with funding from national sources.

The NPCs are invited, in that regard, to investigate the possibility of leveraging national and regional funding for campaigns of public and social interest.

For more information please visit the IamEUREKA website