THE EUREKA label > European Innovation Inside

When an application is endorsed for EUREKA status by the network’s High Level Group, the new project is given the prestigious EUREKA ‘label’.

Research has shown that the EUREKA label offers added value to project participants in terms of enhanced visibility and a guarantee to potential private investors that the project has passed EUREKA’s stringent assessment procedures.

The value and visibility of the label is currently being raised through an advertising and marketing campaign campaign using — quite literally — a branded label, as pictured here, along with a description of what EUREKA does and some of the groundbreaking innovations where it has been involved.