Picking the right customer
A Croatian-Slovenian Eurostars consortium developed a service that helps companies make smart decisions about who to do business with. Tough economic times forced many Croatian firms into bankruptcy when their clients defaulted on payments. Yet, many of them could still be trading if they had better access to available data about the reliability and solvency of clients and their directors. The FINESSENCE team developed a web-page enabling subscribers to easily access and interpret this information.
The highly intuitive FINIFO website (fininfo.hr) was an instant hit. The project’s initial sales model envisaged 100 paying subscribers, but that number quickly rose to more than 1,000. As FINESSENCE rolled out improvements to the website, including a major expansion to include companies in neighbouring countries such as Bosnia and Herzegovina, Serbia and Montenegro, the lead project partner quadrupled its revenues and expanded from two to 16 employees, including sales, marketing and IT staff.
Project funded by Croatian Agency for SMEs, Innovation and Investments HAMAG-BICRO (Croatia), and Slovenian Ministry of Economic Development and Technology (Slovenia)
- Faculty of Economics, Univerza v Ljubljani (Slovenia – university)
- 3sigmaSvetovalna Druzba ( Slovenia – SME)
- BSS Poslovni Sustavi (Croatia – SME)
- B2 Izobrazevanje In Informacijske Storitve (Slovenia – SME)
- EL Koncept (Croatia – SME and leading role)