Philippe Vanrie: "Creativity might be one of the main competitive advantages of Europe!"

More than 400 participants, key industrial players, global trend shapers and high-level policy makers discussed the future of industry at the "European Industry Day 2017" on 28 February in Brussels. Philippe Vanrie, Head of EUREKA Secretariat, moderated the Creativity parallel session.

The rest of the panelists were Michela Magas, Director, Stromatolite Innovation Lab, Christian Ehler, MEP, Rasmus Wiinstedt Tscherning, CEO Creative Business Cup and Armando Branchini, Vice Chairman, Fondazione Altagamma.  

Describing the creative industries as a very important component of our economies both in terms of volume of business and jobs as well as on spill-over and leverage effect, Head of EUREKA Secretariat Philippe Vanrie argued that presently there is not enough investment from EU on creativity and related soft measures and the EU isn’t taking enough risk. There is also not enough visibility in Europe. More attention should be paid to protect creative entrepreneurs, especially as regards education, IP and copyrights. “We need to think outside the box with non-conventional skill-acquisition platforms,” he said.

MEP Christian Ehler added that creative industries represent roughly 5% of the European GDP, despite of them never being defined as a separate sector. Content is now driven 90% by creativity and the EP will do more in shaping an industry policy for the creative industries. He added that the cultural and territorial factors are important factors in the creative industries and innovations. While the EC heavily supports excellence, especially when talking about research, when it comes to innovation, a more territorial and regional approach is needed. 

Further information on the European Industry Day website

Watch the creativity paralell session on webcast


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