Investment Readiness
MC Sonae – Corporate Challenge
The Investment Readiness programme is part of the European Partnership on Innovative SMEs. The partnership is co-funded by the European Union through Horizon Europe.
MC is the food retail market leader in Portugal with a number of distinctive business segments, which offer a varied range of high quality products at the best prices: Continente (hypermarkets), Continente Modelo (supermarkets) and Continente Bom Dia (convenience supermarkets), Meu Super (franchised supermarkets), Bagga (cafeterias), Go Natural (healthy foods and restaurants), Note! (book shops/stationery), ZU (dogs and cats products and services), Wells (health, well-being and eye care), Arenal and Druny (parapharmacy and perfumery).
Do you have a technology-based solution that can make a dent in the retail industry? Is your product disrupting a different industry and do you believe it would do the same in Retail? Then, MC is looking for you.
Complete the form, including your pitch deck by Friday, November 7.
Based on the applications received, a select number of startups will be invited to a one-to-one meeting with MC.
Corporate Challenge information
Theme: The store of the future, new ways of working, supply chains, next level marketing, new online frontiers, e-commerce, health and wellness, customer service, sustainability
Incentives: Pilot project
Target group: Startups across all technological readiness levels with digital solutions for the retail sector
Deadline: 7 November 2025
