Investment Readiness

MC Sonae – Online Session


Co-funded by the European Union logo

The Investment Readiness Programme (IRP) is part of the European Partnership on Innovative SMEs. The partnership is co-funded by the European Union through Horizon Europe.

Start Date: 8 June 2026, 12:00 AM CEST
End Date: 10 September 2026, 3:00 PM CEST

About this Online Session

Do you have a technology-based solution that can make a dent in the grocery retail industry? Is your product disrupting a different industry and you believe it would do the same in retail? Then, MC is looking for you. 

Join the session with MC on Thursday, 10 September, from 15:00 – 15:45 CEST to hear from Carlos Vieira, Innovation Specialist at Labs & AI Transformation at MC Sonae, how you can participate in retail industry-related pilot projects. 

MC is the food retail market leader in Portugal with a number of distinctive business segments, which offer a varied range of high-quality products at the best prices: Continente (hypermarkets), Continente Modelo (supermarkets) and Continente Bom Dia (convenience supermarkets), Meu Super (franchised supermarkets), Bagga (cafeterias), Go Natural (healthy food restaurants), Note! (book shops/stationery), Wells (health, well-being and eye care) and Arenal (parapharmacy and perfumery). 

MC breathes innovation and aims to build the future of retail. They’ve been cooperating with different partners (companies, startups, research and development centres, etc.) to improve the shopping experience wherever their customers are and to push forward the way they operate across the value chain. Acknowledging that its network is limited, and innovation can come from anywhere, MC joined Eureka to find disruptive solutions.

How to participate

To take part in this Online Session, please register using the link below.

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