MENU

Advanced technologies for the european tourism, leisure and cultural industry

The objective of this strategic project is the application
of new technologies for the improvement and sustainability
of the tourism, leisure and cultural industry as well
increasing the european citizen's standard of life.

In the WTO (WORLD TOURISM ORGANISATION) report about the prospects for the tourist sector in the next twenty years, it was stated that the international tourist sector has registered a 3.3 mean rate of growth in the last 4 years; whereas tourist movements have passed from 25 million in 1950 to 625 million in 1998, and are expected to reach 1600 million tourists in 2020. It is the top economic sector, with 621 million US dollars of revenue which gives employment to 115 million people with a growth rate 1.5 higher than in any other sector. Moreover, in some countries is the first sector in terms of GNP and job creation. Equally, tourism figures among the industries with major growth in Europe are contributing 5% of GNP and generating the 6% of all jobs in the EUROPEAN UNION. Europe is the most visited area in the world, absorbing half total world tourism revenues and almost two-thirds of total arrivals. In the next few years, although a decrease of 8% in the share market is expected, the number of tourists will pass from 381 million in 1998 to 717 million in 2020. It is obvious that the European tourist sector is currently in a favourable situation. However, the progressive disappearance of competitiveness based on prices as well as the resource of monetary devaluation, will determine the necessity to adopt strategies of differentiation based on quality and the implementation of new technologies. Currently, innovation and technological development of companies are not always shown as a differentiating element but as essential means to make tourist companies keenly competitive. Moreover, despite the important economic figures and the social importance of the tourist sector, companies in this sector have not achieved corresponding levels of innovation and technology know-how. Technological innovation is the greatest challenge that the European tourism and leisure sector has to face in the short and medium term in order to continue maintaining the leading positions at world-scale and be able to compete with mature and emerging destinations. Moreover, such a technological innovation strategy must facilitate the creation, application and diffusion of the outcomes in order to increase the Industry's profitability and sustainability. EUROTOURISM is a strategic action launched within the framework of the EUREKA programme for the development of tourist, leisure and cultural industries by means of the technological innovation. This action is suitable for an action supported for the EUREKA Initiative because of the large number of countries involved all over Europe, its decentralised management, its flexibility, and specially for its bottom-up philosophy which admits disparate project proposals regardless of their dimension, objective, technologies involved or organisation profile. Moreover, it is particularly accessible to SMEs, active players (at least 90%) in the TAL (Tourist and Leisure Sector). EUREKA may be the ideal platform for converting research efforts into economic results since it allows technological necessities to be defined directly from the TAL industry and creates conditions in which the organisation involved can generate active discussions. On the other hand, the EUROPEAN COMMISSION Initiative to build an European research area means it is crucial for EUREKA, the EU programmes and other European initiatives to have a framework to discuss and work together. EUROTOURISM from the outset, early in the definition phase, will heighten the synergy between these programmes in order to maximise their complementary roles in a real and concrete action. Moreover, although Europe is the main scenario for such an action, a main subject of EUROTOURISM is to establish common actions with another R & D initiatives in regions related to the activities of European organisations such as the Mediterranean, America or Asia. The main objective of EUROTOURISM is to become a framework in which enterprises, business associations, research institutions and public administrations (at local, regional, national, EUROPEAN UNION and EUREKA levels) can work jointly in order to: * Promote sustainable development of the European tourism and leisure industry through technology application; * Define, from the knowledge of this sector, the main work-lines in the field of innovation and technological development, with the participation of all the involved actors: suppliers, producers, intermediates, users and public bodies, focusing particularly on SMEs; * Interchange information and points of view, in order to launch collaborative projects in the framework of EUREKA and other R & D initiatives (i.e. VFP); * Establish international contacts and find partners; * Present the current Action Plans and promote the future support the initiatives of the different administration bodies. During the definition phase either the final organization (as a Cluster or an Umbrella) and the returning of the main lines will be developed by the partners.
Acronym: 
EUROTOURISM
Project ID: 
2 527
Start date: 
25-01-2001
Project Duration: 
47months
Project costs: 
1 000 000.00€
Technological Area: 
Market Area: 

Raising the productivity and competitiveness of European businesses through technology. Boosting national economies on the international market, and strengthening the basis for sustainable prosperity and employment.