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Virtual shoe fitting

Virtual shoe fitting is about replacing the existing footwear sizing systems (french, eu, uk, etc.) With a contemporary system based on 3d scan of a foot and 3d inner dimensions of a shoe. Consumer will scan his/her feet only once and will be able to buy best fitting shoes without trying them on.

As many years as people are wearing shoes the problem of different sizes of shoes exists. An eternal problem is: which shoe size of particular model fits defined foot the best. Several sizing systems were developed: French (nowadays called EU), English, US, Mondopoint, etc. All those systems deal with either the dimensions of feet, or shoe inner cavity or the length of the shoe last. The question is: To what shoe size does the foot length of e.g. 280cm correspond? Or: How long should the inner dimension (length) of the well fitting shoe be to fit 280cm long foot? Nobody can answer this question precisely: every shoe manufacturer has its own rules and it also depends on the type, design, material of the shoe, and construction of the shoe. As a result of the above described facts there was so far only one generally accepted way of buying shoes: consumer goes in a shop, selects a model and tries it on; if the shoe fits - OK, if ti does not fit - the consumer will try a bigger (or smaller) size; if the fit satisfaction meets the expectations of the consumer, he/she will buy the particular model, if not - he/she will try another one or will go to find another shop. In line with the above system in retail shops also mail order sales (catalogue sales) of shoes exists but did not succeed to cross 5% market share of total shoe sales. Also internet sales (so successful in the sales of some sorts of products) did not succeed to raise the total market share of mail order shoe sales over 7%. The reasons for relatively small mail order sales is obvious: consumers do not trust this kind of buying shoes; they do not believe that the shoes ordered by mail (and not tried on) will fit. In the USA one company (Zappos) succeeded in increasing the mail order sales, though the system is based on returns and not on a good system of choosing the best fitting shoe for a consumer. Consumer frequently orders more pairs, probably retains the best fitting pair and returns not fitting models and/or he/she relies on information of consumers which have already bought particular model and they advise how they find if. We consider such a model as non-prospective. We believe in other paradigm: Internet sales in footwear will start growing with the implementation of appropriate virtual fitting system: consumer will scan his/her feet only once; a “sizing code” (a foot scan which will incorporate feet measurements) will be automatically stored and later used to ease the purchase of best-fitting shoes (enabled by a sophisticated matching system). Such a system has already been theoretically developed by UCS though it needs the verification in practice. A big potential problem exists: major shoe retailers will tend to introduce a sort of sizing code each in theirs own way. (Analogy to bank payment cards, loyalty cards, company membership cards, etc..). In the contrary to the retailers - consumers would appreciate to have only ONE sizing code to buy shoes with it at various internet sellers. Here we see a big challenge: to make a sizing code which will become standard. The ultimate goal of the SCODE project is: - to define a Sizing Code acceptable for major players in order to become standard; no sizes (French, EU, UK, American, mondopoint, etc,) anymore - consumer buys everywhere and all brands with his/hers Sizing Code; - implementation of the defined Sizing code in Humanic as unprecedented market leader, - testing it with real data in the shops, - making rules and software support which will enable that a consumer will measure his/her feet only once and be able to buy in any Humanic shop and on-line at Humanic (and later at any seller included into the Sizing Code Pool.
Acronym: 
SCODE
Project ID: 
5 772
Start date: 
01-05-2010
Project Duration: 
36months
Project costs: 
1 960 000.00€
Technological Area: 
Dry filling related to Footwear / Leather Technology
Market Area: 
Clothing and shoe stores

Raising the productivity and competitiveness of European businesses through technology. Boosting national economies on the international market, and strengthening the basis for sustainable prosperity and employment.